Discover a complete suite of SEO tools from Wix
Wix SEO can be good for your business as it provides several tools and features to help optimize your website for search engines. When your website is optimized for search engines, it can help increase your visibility in search engine results pages (SERPs), drive more traffic to your website, and ultimately, help you attract more customers and grow your business.
Wix's built-in SEO tools and features can help you improve your website's content, structure, and technical aspects for better search engine visibility. For example, Wix's SEO Wiz provides personalized SEO plans based on your website's content and keywords, while the ability to customize page titles, descriptions, and URLs can help improve your website's relevance in search results.

Additionally, Wix's mobile optimization and site speed improvements can help improve your website's user experience and SEO performance. This is particularly important as more and more users are accessing websites on mobile devices, and faster websites are typically favored by search engines.
Overall, while Wix SEO may not be as robust as other SEO platforms, it can still be effective for small and medium-sized businesses looking to improve their search engine visibility and attract more customers.
Wix offers a range of SEO features to help optimize your website for search engines. Here are some of the key features:
SEO Wiz: Wix's SEO Wiz is a step-by-step guide that helps you optimize your website for search engines. It provides personalized SEO plans based on your website's content, keywords, and other factors.
Page titles, descriptions, and URLs: Wix allows you to customize the page titles, descriptions, and URLs for each page on your website, which can help improve its visibility in search engine results pages (SERPs).
Mobile optimization: Wix websites are automatically optimized for mobile devices, which is important for SEO since Google favors mobile-friendly websites in its search results.
Site speed: Wix has made significant improvements in site speed in recent years, which is important for both user experience and SEO. Faster websites are typically favored by search engines.
Image optimization: Wix allows you to optimize images for SEO by adding alt text and captions to your images. This helps search engines understand what your images are about and can improve your website's visibility in image search results.
Structured data: Wix provides structured data markup options that allow search engines to better understand the content on your website. This can improve your website's visibility in search results and may also lead to rich snippets in search results.
Google Analytics integration: Wix allows you to integrate Google Analytics with your website, which can provide valuable insights into your website's traffic and SEO performance.
Overall, Wix's SEO features can help you improve your website's content, structure, and technical aspects for better search engine visibility. It's important to note that while these features can be helpful, SEO is an ongoing process that requires ongoing effort and optimization.
Wix allows you to have control over your website's SEO settings so you can optimize your website for search engines. Here are some of the key ways you can control your website's SEO settings on Wix
Page titles
Descriptions, and URLs: Wix allows you to customize the page titles, descriptions, and URLs for each page on your website. This helps search engines understand what each page on your website is about and can improve its visibility in search engine results pages (SERPs).
Meta tags
Header tags
Alt text and captions
Robots.txt file
Wix SEO Sitemap
Overall, Wix provides several tools and features that allow you to control your website's SEO settings and optimize it for search engines. By taking advantage of these features, you can improve your website's visibility in search results and attract more visitors to your website.
Customized structured data markup
Wix allows you to add customized structured data markup to your website to help search engines better understand the content on your website. Structured data markup is a standardized format for providing information about a page and its content to search engines. It can help improve your website's visibility in search results and may also lead to rich snippets in search results, which can improve your click-through rate.
Here are some of the ways you can add customized structured data markup to your Wix website:
Wix SEO Wiz
Wix's SEO Wizard provides personalized SEO plans based on your website's content and keywords. As part of these plans, it may suggest adding structured data markup to your website.
Custom code
Overall, adding customized structured data markup to your Wix website can help improve your website's visibility in search results and attract more visitors to your website. It's important to note that structured data markup can be complex and should be used carefully to avoid any negative impact on your website's SEO performance.
Flexible URL redirect manager
Wix provides a flexible URL redirect manager that allows you to redirect URLs on your website to new URLs. This can be useful if you've changed the URL of a page on your website or if you've deleted a page and want to redirect its URL to a new page.

Customizable redirects
Wix allows you to customize the destination URL for each redirect, so you can redirect old URLs to new URLs on your website.
301 redirects
Wildcard redirects
Redirect logs
Overall, the Wix URL redirect manager is a flexible tool that allows you to redirect URLs on your website and preserve the SEO value of your old URLs. By using this tool, you can ensure that visitors to your website are directed to the correct pages and avoid any 404 errors, which can negatively impact your SEO performance.
SEO APIs for developers
Wix provides several SEO APIs (Application Programming Interfaces) for developers that allow them to integrate Wix SEO features into their own applications. These APIs provide access to data such as website performance, keyword rankings, and search engine visibility, which can be used to optimize website content and improve SEO performance.
Here are some of the SEO APIs provided by Wix:
Wix SEO API
The Wix SEO API provides developers with access to SEO-related data for a specific website, including site performance, ranking data, and keyword analysis.
Wix Site Search API
Wix Analytics API
The SEO APIs provided by Wix allow developers to access and integrate SEO-related data into their own applications, which can be used to optimize website content and improve SEO performance.
Google Search Console integration
Wix provides integration with Google Search Console, which is a free web service provided by Google that allows website owners to monitor and maintain their site's presence in Google search results. By integrating with Google Search Console, Wix users can gain insights into their website's performance in Google search results, identify and fix issues that might affect their website's search engine visibility, and optimize their website content for better search engine rankings.
Here are some of the benefits of integrating Wix with Google Search Console:
Performance monitoring
With Google Search Console integration, you can monitor your website's performance in Google search results, including impressions, clicks, and average position. This can help you identify opportunities for improvement and measure the effectiveness of your SEO efforts.
Issue identification
Keyword insights
Sitemap submission
Integrating Wix with Google Search Console can provide valuable insights into your website's performance in search results and help you optimize your website content for better search engine rankings.
Alin Baho
Wix SEO Developer, Designer and Wix.com Partner
Ready to get started with setting up SEO for your business or project built in Wix? Alin Baho is a Professional Wix SEO Developer, Designer and Wix.com Partner who brings a customized approach helping each project become successful on Google Search. Using the Wix Editor, your content and the SEO Wiz as a step-by-step method to boost the SEO of your website. Alin Baho demonstrates how to improve your online presence by highlighting weak places on your site and offering useful suggestions for improvement. I'm currently Available for SEO projects in Canada and the United States.
Consider reaching out if your business is looking for that one-on-one wix SEO professional.