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9 Business Website Must-Haves -

Updated: Jun 23, 2021

A well-functioning, high-quality website is an absolute must in the modern business world. Whether you are looking to upgrade an outdated website created years ago, or have just opened up your business and want to start with the right foot, a professionally designed Wix template from MyWixTemplates can set you up for success.

In this article, we are going to take a look at business website must-haves you should keep in mind to achieve the ultimate success.

9 Must-Have Website Features

Planning the content and design of a new business website can be daunting. While using the right Wix template designed by Alin Baho can take a lot of legwork out of the process, there are some website features that you should pay close attention to.

1. Prominent Contact Information

While this may seem obvious, a lot of companies miss this feature. Make sure to include a phone number that people can call for sales inquiries at the top of each page. In addition, include a clickable “email us” button that either links to your contact form or opens an email client.

Your contact form should be simple and easy-to-use, as you don’t want to make it difficult for your potential clients to get in touch with you.

2. Case Studies and Testimonials

To convince potential customers to work with you, you need to earn their trust first. You can use your website to build credibility by sharing your successful track record and proof of your expertise. In fact, many times, a testimonials page becomes one of the most visited pages on a website.

When you do receive testimonials, make sure to ask your clients explicitly for their permission to use real names. Real endorsements from well-recognizable organizations and businesses appear a lot more credible than anonymous testimonials.

If you choose to share case studies on your website, follow a concise, consistent format to explain what problem you solved and what process you followed to get there. Potential clients like to review real-life examples of your work, and case studies are an excellent way to demonstrate what you have achieved successfully.

3. A Blog

All types of online marketing require high-quality content. So, if you are planning to promote your business online, an engaging blog is an absolute business website must-have. Importantly, your blog should be listed directly under your domain, rather than through an off-site service.

A properly set-up blog will provide the following benefits:

  • A blog will help to establish your business as an industry expert and connect with your customers.

  • A blog serves as the communication channel for your business, which produces content that can be shared on social websites like Facebook.

  • A blog will enhance your SEO (Search Engine Optimization) efforts.

4. Live Chat

Many potential customers are lazy, - they don’t want to spend time browsing around your website or FAQ page in search of the information they need. To provide instant feedback to your customers, you can install a live chatbox on your website.

Luckily, with the advancements in artificial intelligence, this functionality is now accessible for companies of all sizes. In fact, many times, you can install a simple live chat plugin for your CMS platform.

5. About Us Section

Unarguably, every single business website must have an “About Us”-type page. This is an excellent way to expand on your company branding, but there are certain common pitfalls that you need to avoid when building this page.

As passionate as you feel about your company and want to tell everything about it, a random website visitor will not feel as strongly as you do. Make sure to keep your “About Us” page short and sweet, so that the visitor can quickly skim the information and understand the important points. Remember that people’s attention spans are incredibly short.

6. Calls to Action

Calls to Action, or CTAs, can come in many different forms, but they are a definite business website must-have. The simplest ones can look like an image linking to a social media site or a different web page.

Another popular type of CTA is to place a form at the bottom of a page or to make it pop up as the visitor is about to leave your website. If your CTA is a form, it needs to be short and easy to understand, - potential customers simply won’t bother to fill in 10 required fields. In fact, you might want to limit the form to asking only for two pieces of information: a name and an email.

7. Mobile-Friendly Layout

Today, mobile traffic accounts for over half of all web traffic, which means that mobile experience is now more important than ever. If your site doesn’t provide a good user experience and takes forever to load, you will lose visitors, - and they won’t be likely to come back.

Make sure that the mobile version of your website is at least as good as the desktop version (if not better!). Otherwise, you will be simply cutting off half of your potential customers.

9. Social Media Integration

Similar to a blog, a strong social media presence will support your branding, allow you to display your work, and open up a channel for direct communication with your customers. Not only should you be active on social media, but you also need to include links to your social media accounts on your business website.

You can display these links as icons, on a separate page, or add a section on your contact page, where you list all the social media platforms you use.

Build an Effective Business Website with MyWixTemplates

Without a doubt, designing and creating a business website to convey your branding and convert potential customers is no easy task. Not only do you have to keep up with all the business website must-haves, but you also need to make sure that the website represents your business and personality.

Luckily, you can simplify the task by using one of Wix's website templates created by a professional Wix developer and designer Alin Baho. Choose your ideal template now

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