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Wix is one of the most popular website builders on the market. Creating a new website can be complex, but Wix makes it easy with its user-friendly interface, ideal for beginners and small businesses. Building a website for your business is only the first step in building brand awareness. You want your business to show in searches when potential clients or customers search specific keywords.

That’s where search engine optimization or SEO comes in. Wix once lacked SEO capabilities but has come a long way since its inception to catch up to its competitors and create a better SEO experience for its users. With the right strategy, you can optimize your website to increase traffic, boost brand awareness, and improve conversion rates.

Research Keywords — Researching keywords for your website is one of the first steps you need to take. Keywords help determine your websites ranking based on the specific Google search. Use a keyword research tool that enables you to find the right keywords for your website to help your target audience find your business.

Use the Wix SEO Wiz — The Wix SEO Wiz is a great tool for beginners learning the basics of SEO. It’s a free tool that can help you optimize your site by detailing advice through easy tutorials and providing you with resources to help you better understand SEO.

Use Longtail Keywords — Longtail keywords are longer and more specific phrases that people will enter in the keyword. Longtail keywords are crucial for SEO as it narrows down the search options as they are usually lower in volume.

Add Backlinks and Internal Links — Backlinks help build your sites authority on search engines by linking to reputable and relevant websites through a blog or informational page on your website. You can choose simple links that direct your customers to your suppliers or even local press about your business. They can help boost the credibility of your content and provide value to your website. You’ll want to be sure to avoid adding in competitor links.

Create Great Content — To boost your SEO rankings, you need to continue to post quality content to your blog. They should be relevant to your industry and can provide helpful information for your potential customers. It can help get more traffic by increasing the ability to appear in more searches and lead them to your website. You can do this on your own or hire a freelance writer to take on the task.

Optimize Your Meta Title and Meta Description — Every website needs optimized meta title tags and meta descriptions. The meta title and description inform users and search engines what your website is about or quickly describe your services. Google doesn’t use the meta description to boost SEO, but it should still be considered. The title is where you want to focus. Include important keywords your potential customers will likely search for when seeking services or products in your industry.

Set Up Google Search Console — Wix connects easily to Google Search Console to provide you with important insights about the SEO performance of your website. You can review what keywords people use to find your website, how many users have clicked on your backlinks, insights on how users interact with your content, and more.

Hire a Wix SEO Professional — Optimizing your business website can be complex, especially when you’re a beginner. There are a lot of changes you can make to help boost your site to the top of Google searches, and it can be overwhelming. Partnering with a professional to help you implement strategies to boost your rankings can help save you time and stress. You can rest assured that your website is in good hands, and you won’t have to adjust and readjust when it’s not working consistently.

Wix is a great and convenient option for businesses to create and host their website. With the right strategy and a basic understanding of SEO, you can improve your SEO and rank higher in Google searches in your industry. You don’t have to take on Wix SEO optimization on your own. You can get the Wix SEO to help you need by partnering with a professional with deep knowledge of Wix SEO to help your business reach its goals and appear higher in Google Searches.

Learn more about how Alin Baho can help you boost your SEO, improve your rankings in Google Searches, and help you grow your business. Alin Baho — Wix SEO Professional for Hire

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Updated: Jun 23, 2021

A well-functioning, high-quality website is an absolute must in the modern business world. Whether you are looking to upgrade an outdated website created years ago, or have just opened up your business and want to start with the right foot, a professionally designed Wix template from MyWixTemplates can set you up for success.

In this article, we are going to take a look at business website must-haves you should keep in mind to achieve the ultimate success.

9 Must-Have Website Features

Planning the content and design of a new business website can be daunting. While using the right Wix template designed by Alin Baho can take a lot of legwork out of the process, there are some website features that you should pay close attention to.

1. Prominent Contact Information

While this may seem obvious, a lot of companies miss this feature. Make sure to include a phone number that people can call for sales inquiries at the top of each page. In addition, include a clickable “email us” button that either links to your contact form or opens an email client.

Your contact form should be simple and easy-to-use, as you don’t want to make it difficult for your potential clients to get in touch with you.

2. Case Studies and Testimonials

To convince potential customers to work with you, you need to earn their trust first. You can use your website to build credibility by sharing your successful track record and proof of your expertise. In fact, many times, a testimonials page becomes one of the most visited pages on a website.

When you do receive testimonials, make sure to ask your clients explicitly for their permission to use real names. Real endorsements from well-recognizable organizations and businesses appear a lot more credible than anonymous testimonials.

If you choose to share case studies on your website, follow a concise, consistent format to explain what problem you solved and what process you followed to get there. Potential clients like to review real-life examples of your work, and case studies are an excellent way to demonstrate what you have achieved successfully.

3. A Blog

All types of online marketing require high-quality content. So, if you are planning to promote your business online, an engaging blog is an absolute business website must-have. Importantly, your blog should be listed directly under your domain, rather than through an off-site service.

A properly set-up blog will provide the following benefits:

  • A blog will help to establish your business as an industry expert and connect with your customers.

  • A blog serves as the communication channel for your business, which produces content that can be shared on social websites like Facebook.

  • A blog will enhance your SEO (Search Engine Optimization) efforts.

4. Live Chat

Many potential customers are lazy, - they don’t want to spend time browsing around your website or FAQ page in search of the information they need. To provide instant feedback to your customers, you can install a live chatbox on your website.

Luckily, with the advancements in artificial intelligence, this functionality is now accessible for companies of all sizes. In fact, many times, you can install a simple live chat plugin for your CMS platform.

5. About Us Section

Unarguably, every single business website must have an “About Us”-type page. This is an excellent way to expand on your company branding, but there are certain common pitfalls that you need to avoid when building this page.

As passionate as you feel about your company and want to tell everything about it, a random website visitor will not feel as strongly as you do. Make sure to keep your “About Us” page short and sweet, so that the visitor can quickly skim the information and understand the important points. Remember that people’s attention spans are incredibly short.

6. Calls to Action

Calls to Action, or CTAs, can come in many different forms, but they are a definite business website must-have. The simplest ones can look like an image linking to a social media site or a different web page.

Another popular type of CTA is to place a form at the bottom of a page or to make it pop up as the visitor is about to leave your website. If your CTA is a form, it needs to be short and easy to understand, - potential customers simply won’t bother to fill in 10 required fields. In fact, you might want to limit the form to asking only for two pieces of information: a name and an email.

7. Mobile-Friendly Layout

Today, mobile traffic accounts for over half of all web traffic, which means that mobile experience is now more important than ever. If your site doesn’t provide a good user experience and takes forever to load, you will lose visitors, - and they won’t be likely to come back.

Make sure that the mobile version of your website is at least as good as the desktop version (if not better!). Otherwise, you will be simply cutting off half of your potential customers.

9. Social Media Integration

Similar to a blog, a strong social media presence will support your branding, allow you to display your work, and open up a channel for direct communication with your customers. Not only should you be active on social media, but you also need to include links to your social media accounts on your business website.

You can display these links as icons, on a separate page, or add a section on your contact page, where you list all the social media platforms you use.

Build an Effective Business Website with MyWixTemplates

Without a doubt, designing and creating a business website to convey your branding and convert potential customers is no easy task. Not only do you have to keep up with all the business website must-haves, but you also need to make sure that the website represents your business and personality.

Luckily, you can simplify the task by using one of Wix's website templates created by a professional Wix developer and designer Alin Baho. Choose your ideal template now

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Great question, I get requests all the time regarding building new projects for businesses and online stores. On average you could be looking at $1,500 bucks for me to build out your project from point A to Z including a solid SEO foundation for your future project.

If you're looking to hire me as a developer and designer than click start a chat.

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