Wix is one of the most popular website builders on the market. Creating a new website can be complex, but Wix makes it easy with its user-friendly interface, ideal for beginners and small businesses. Building a website for your business is only the first step in building brand awareness. You want your business to show in searches when potential clients or customers search specific keywords.
That’s where search engine optimization or SEO comes in. Wix once lacked SEO capabilities but has come a long way since its inception to catch up to its competitors and create a better SEO experience for its users. With the right strategy, you can optimize your website to increase traffic, boost brand awareness, and improve conversion rates.
Research Keywords — Researching keywords for your website is one of the first steps you need to take. Keywords help determine your websites ranking based on the specific Google search. Use a keyword research tool that enables you to find the right keywords for your website to help your target audience find your business.
Use the Wix SEO Wiz — The Wix SEO Wiz is a great tool for beginners learning the basics of SEO. It’s a free tool that can help you optimize your site by detailing advice through easy tutorials and providing you with resources to help you better understand SEO.
Use Longtail Keywords — Longtail keywords are longer and more specific phrases that people will enter in the keyword. Longtail keywords are crucial for SEO as it narrows down the search options as they are usually lower in volume.
Add Backlinks and Internal Links — Backlinks help build your sites authority on search engines by linking to reputable and relevant websites through a blog or informational page on your website. You can choose simple links that direct your customers to your suppliers or even local press about your business. They can help boost the credibility of your content and provide value to your website. You’ll want to be sure to avoid adding in competitor links.
Create Great Content — To boost your SEO rankings, you need to continue to post quality content to your blog. They should be relevant to your industry and can provide helpful information for your potential customers. It can help get more traffic by increasing the ability to appear in more searches and lead them to your website. You can do this on your own or hire a freelance writer to take on the task.
Optimize Your Meta Title and Meta Description — Every website needs optimized meta title tags and meta descriptions. The meta title and description inform users and search engines what your website is about or quickly describe your services. Google doesn’t use the meta description to boost SEO, but it should still be considered. The title is where you want to focus. Include important keywords your potential customers will likely search for when seeking services or products in your industry.
Set Up Google Search Console — Wix connects easily to Google Search Console to provide you with important insights about the SEO performance of your website. You can review what keywords people use to find your website, how many users have clicked on your backlinks, insights on how users interact with your content, and more.
Hire a Wix SEO Professional — Optimizing your business website can be complex, especially when you’re a beginner. There are a lot of changes you can make to help boost your site to the top of Google searches, and it can be overwhelming. Partnering with a professional to help you implement strategies to boost your rankings can help save you time and stress. You can rest assured that your website is in good hands, and you won’t have to adjust and readjust when it’s not working consistently.
Wix is a great and convenient option for businesses to create and host their website. With the right strategy and a basic understanding of SEO, you can improve your SEO and rank higher in Google searches in your industry. You don’t have to take on Wix SEO optimization on your own. You can get the Wix SEO to help you need by partnering with a professional with deep knowledge of Wix SEO to help your business reach its goals and appear higher in Google Searches.
Learn more about how Alin Baho can help you boost your SEO, improve your rankings in Google Searches, and help you grow your business. Alin Baho — Wix SEO Professional for Hire